15 Aug New Look for Alvi’s Drift Reserve Range
Alvi’s Drift Reserve Range had a complete revamp. The new packaging features a beautiful illustration of the iconic river crossing on the Breede River.
Alvi’s Drift, built by Albertus Viljoen (Alvi) van der Merwe in 1928, is a ford, still in use today. The ford became known locally as Alvi’s Drift. Alvi was a Springbok rugby player who toured England with Danie Craven’s team in 1931.
Alvi’s Drift current winemaker, Alvi van der Merwe (Alvi’s grandson) adopted the name for his burgeoning bottled wine business in the early 2000’s.
“Using an illustration of the drift with the reserve range helps people to understand where we come from as well as bringing some family history to the brand” says Alvi van der Merwe.
The Reserve Range consists of 3 products:
- Drift Fusion, a cabernet dominated Cape Blend
- CVC, a white blend of chenin, viognier and chardonnay
All the wines are 100% barrel matured and multi award winning.
The new packs are being introduced with the release of the new vintage of each SKU.
“The 2012 Drift Fusion is a crackerjack wine which will start hitting the shelves now” says Alvi. “The 2015 Reserve Chardonnay is already on the shelves and will be followed by the 2015 Reserve CVC with the next few months” continues Alvi.
“We’re very excited about the new packaging. It has the same great wine in the bottle, but the upgrade really gives the wine more credibility on shelf” adds Alvi.
The wines are available nationally through the Alvi’s Drift sales network. The range offers great value, retailing from R90 for the whites to R130 per bottle for the Drift Fusion.
The Reserve Range, along with all of the Alvi’s Drift range of award winning wines are available online nationally, with free delivery in the GP and Cape Town regions.