Share Your Moment
Tell us your greatest rugby memory — the match, the braai, the watch party. A paragraph is plenty.
#The221Game
The 221
The 221
Game
is on.
Share your greatest rugby moment.
Win a box of 221. Play The Game.
01 / The Story
Discover the 221 Range →
Before it was a wine, it was a moment.
In 1928, on the touring test against the All Blacks, a young flanker named Alvi van der Merwe scored a historic try on African soil. He earned Springbok cap number 221 — a number that has carried his legacy ever since.
Today, it lives on in your glass. The 221 range carries the name of that moment — a wine for the rugby it inspired, and for the stories shared around it.
"Before it was a wine, it was a moment. The 221 Game is how we keep telling that story — and how we make room for yours."
Percy Montgomery
Springbok Legend · Campaign Ambassador
02 / The Game
Here's how you play.
Four steps. Tag, submit, win. Every Sunday a new winner. The grand prize ships in late July.
Tag or Submit
Tag #The221Game on Instagram or X, or submit the form below.
Win Weekly
Best story each week wins a box of Alvi's Drift 221. Winners announced every Sunday.
The Grand Prize
Watch the All Blacks series in New Zealand with Percy Montgomery. Every weekly entry is automatically in the draw.
Weekly Prize
A box of Alvi's Drift 221 delivered to your door.
Submit Your 221 Moment
Full terms and conditions apply.
03 / Your Moment
Your 221 moment
Your 221 moment
starts here.
Tell us your greatest rugby story — a braai, a watch party, a match, a memory. The best story each week wins a box of 221.
04 / The Prize
The Grand Prize —
Submit Your Moment to Enter
The Grand Prize —
Greatest Rivalry Watch Party with Percy.
One winner. Two return flights to New Zealand. A box at the All Blacks series. Watched alongside Percy Montgomery — the most-capped Springbok and the voice of the 221 campaign. The ultimate 221 experience.
How to Enter
Every weekly submission is an automatic entry into the Grand Prize draw. The more you engage, the better your chances.
--Days
--Hours
--Minutes
--Seconds
05 / Winners
This week's 221 moment.
Submitted via #The221Game · Week of 16 June 2026
Hennie de Waal
@hennie_dw · Stellenbosch
"Your winner quote goes here."
Think you can top that? →Winner
A box of 221 is on its way.
Winner three
@winnerthree
I love Alvi's wine!
Winner Two
@winnertwo
Amazing wine!
WInner one
@winnerone
I won the price
06 / The Playbook
The Playbook.
Rugby stories. Armchair Coach. Percy's Take. Fan Moments. Updated weekly — the editorial home of #The221Game.
Percy's Take
The Two Minutes That Made 221.
Percy walks through the closing minutes of the 1928 match — the try, the silence, the roar.
Read More →
Rugby Stories
Newlands, 1928: A Crowd Holds Its Breath.
Archive notes on the day a flanker from the Western Cape rewrote the script.
Read More →
Armchair Coach
Read the Game in Three Phases.
How to watch a test match like you mean it — breakdown, back-line shape, and the kick.
Read More →
07 / The Range
The 221 Range.
Crafted for food pairing, our multi-award-winning 221 wines include beautifully smooth single varietals and an impressive blend of various red cultivars.
Percy's Pick
