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and consumers to be over 18 years old.
Shop at discounted prices and enjoy exclusive launches!
What’s more, should you progress through our Wine Club’s three tiers to become a Gold member, you’ll enjoy 15% discount* on purchases from our online wine shop.
Best of all? Our Alvi’s Drift Wine Club requires no recurring membership fees.
*Excluding selected sales and promotions. Discount is automatically deducted at check-out.There are three tiers in the Alvi's Drift Wine Club: Bronze, Silver and Gold. New members start on Bronze and, as you earn points, you'll be able to move up the tiers to receive extra benefits and discounts.
To move up the tiers, simply shop in our online wine shop. You earn 1 point* for every R1 spent. As you move up the tiers, you'll be eligible for more discount on our wines.
Our Reserve range showcases a fusion of our trademark fresh, primary-fruit style – with just a hint of the luscious and opulent barrel-fermented style of our Albertus Viljoen Icon range.
The wine labels on bottles from our Reserve range feature an illustration of Alvi’s Drift, the low-water bridge over the Breede River cutting through the family farm. Our patriarch, Albertus Viljoen “Oupa Alvi” van der Merwe, was instrumental in having this bridge built back in 1930.
Oupa Alvi’s son Bertie started wine production on the family farm and today Bertie’s son, Alvi’s Drift winemaker Alvi van der Merwe produces the winery’s award-winning wines, enjoyed by wine lovers around the globe.