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and consumers to be over 18 years old.
At Alvi’s Drift, we believe education is a powerful tool for change, and we provide over 500 workers and their families with a school, crèche, and community centre.
Our commitment to education dates back to 1949, when Ouma Emmarentia, wife of our founder Albertus Viljoen “Oupa Alvi” van der Merwe, began teaching literacy to workers on her farmhouse stoep – around the same time that Nelson Mandela was developing mass-based policies to fight apartheid.
Yet, despite our consistent efforts, socio-economic challenges have remained a reality within our close-knit worker community.
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“At Alvi’s Drift, despite our commitment to education and upliftment, social challenges among our employee community have persisted more than we’d hoped. That’s why we’re now partnering with the Indaba Foundation for Early Childhood Development, taking a transformative approach to create lasting social change,” says Richard Bradfield, Alvi’s Drift Sales and Marketing Manager.
“After reviewing several global systems, we realised that none offered true accountability or allowed us to track tangible change. With the Indaba Foundation, we can measure and monitor our impact, and we’re excited about the positive change this project will bring.”
Our partnership with the Indaba Foundation goes beyond mere funding – it’s about embedding Early Childhood Development into our community through teacher training, infrastructure improvements, and supporting each child here to build a foundation for lifelong success. To further support the Indaba Foundation, we’re donating a portion of proceeds from every bottle of our acclaimed Albertus Viljoen Icon Range wines.
